News for 'Brand Technology Communicator'

Bajaj Auto to cut entry-level motorcycles by a third

Bajaj Auto to cut entry-level motorcycles by a third

Rediff.com27 Jul 2020

The Pune-based company sells the Platina and CT brands in the entry-level - 100-110cc - segment.

10 smart things Indian entrepreneurs MUST do

10 smart things Indian entrepreneurs MUST do

Rediff.com26 Jun 2020

Help your employees remember the vision and the goals of your exponential organisation and why they decided to be there, suggests Kunal Sood.

'E-commerce is primed for growth'

'E-commerce is primed for growth'

Rediff.com7 Dec 2021

'We will be wherever the consumer is.'

Govt must deal strictly with addictive algorithms

Govt must deal strictly with addictive algorithms

Rediff.com7 Jun 2021

India has to put in place legislation and rules which seek more clarity and transparency from technology companies. Domestic and global companies that use consumer behaviour data to enhance addictive behaviour must be scrutinised and controlled. Currently the intermediary guidelines focus mostly on content management and grievance redressal. However, the underlying software engines that influence online consumer behaviour need oversight, too.

How FMCG majors are tackling slowdown in rural demand

How FMCG majors are tackling slowdown in rural demand

Rediff.com9 Feb 2020

Nearly all FMCG companies like Marico, HUL, ITC and the rest have been indicating that the operating environment has been challenging, with drop in consumption, especially in rural areas, severe crunch in market liquidity conditions, and disruptions and floods in several parts of the country. To overcome this, they are boosting their direct reach in the countryside.

Five IPOs to hit mkt in H1 of Nov; seek to raise over Rs 27,000 cr

Five IPOs to hit mkt in H1 of Nov; seek to raise over Rs 27,000 cr

Rediff.com31 Oct 2021

After a month long gap, the primary market is heading for a busy time, with five firms including Paytm parent One97 Communications and policybazaar parent PB Fintech have lined up their IPOs in the first half of November to raise over Rs 27,000 crore collectively. The other three firms whose initial share-sales are set to open are Sapphire Foods India, which operates KFC and Pizza Hut outlets, decorative aesthetics supplier SJS Enterprises and microcrystalline cellulose manufacturer Sigachi Industries. The IPOs of FSN E-Commerce Ventures Ltd, which runs online marketplace for beauty and wellness products Nykaa, and Fino Payments Bank are currently open for public subscription.

2022: 10 Important Career Skills to Succeed

2022: 10 Important Career Skills to Succeed

Rediff.com4 Jan 2022

Leadership, teamwork, communication, productivity, and wellness skills are essential for every employee's success.

Hyundai Creta on top as Indians pick SUVs in a big way

Hyundai Creta on top as Indians pick SUVs in a big way

Rediff.com22 Mar 2021

What explains India's love affair with SUVs? They are not exactly "value for money" -- the watchword for brands across segments -- nor always practical. Is it for the badge value? Or the butch imagery associated with SUVs? Maybe both, says Alokananda Chakraborty.

Modi Isn't A Speaker Who Enjoys The Unpredictable

Modi Isn't A Speaker Who Enjoys The Unpredictable

Rediff.com10 Feb 2022

He appears to prefer controlled environments and secure, guided outcomes. In this format, he seems to be at home across scales ranging from a studio-based interview to giant stadiums. It highlights the significance of control in the ruling dispensation's idea of narrative, observes Shyam G Menon.

10 career skills that will matter in the new normal

10 career skills that will matter in the new normal

Rediff.com23 Dec 2020

Individuals who can understand data and go for data driven decisions making using their critical mind will be highly valued.

30 companies that use the name of their founders

30 companies that use the name of their founders

Rediff.com18 Apr 2013

Let's take a look at 30 companies named after people.

How private insurance cos are making life difficult for LIC

How private insurance cos are making life difficult for LIC

Rediff.com28 Jun 2019

Private insurance firms say, over the past few years, they have been investing on digital technologies to reach semi urban and rural areas.

NSE Rot Goes Deeper

NSE Rot Goes Deeper

Rediff.com11 Mar 2022

The rot is is not limited to Chitra Ramkrishna and the yogi, observed Debashis Basu.

ITC pushes Yippee noodles to replace Maggi

ITC pushes Yippee noodles to replace Maggi

Rediff.com13 Jun 2015

ITC has provided retailers with leaflets to assure customers of Yippee noodle's quality and safety standards

Apple's India pie needs local flavour

Apple's India pie needs local flavour

Rediff.com26 May 2016

Tech giant allowed to set up fully owned shops, with 30% local sourcing like everyone else.

Emerging markets provide ample opportunities: Philips CEO

Emerging markets provide ample opportunities: Philips CEO

Rediff.com11 Aug 2014

Jack van Strien started his career in Philips Consumer Lifestyle in 1990.

Restarting your career in the pandemic? 5 TIPS

Restarting your career in the pandemic? 5 TIPS

Rediff.com10 May 2021

The first step? Get in touch with past employers and colleagues to see if there are any opportunities, advises Ravish Agrawal, founder and CEO, Able Jobs.

'Mobile, not TV, will become the first screen'

'Mobile, not TV, will become the first screen'

Rediff.com11 Jan 2013

Mobile commerce is on the cusp of taking off in India and the growth curve would be a hockey stick shaped one, says Shubhradeep Guha, Global Capability Lead and Country Manager, SapientNitro (India), an integrated marketing, commerce and technology services firm, part of the $1.02billion Boston-based Sapient Corporation (2011).

India's economy could prove to be 'most resilient' in subregion over long term: UN

India's economy could prove to be 'most resilient' in subregion over long term: UN

Rediff.com29 Dec 2020

India's economy could prove to be the "most resilient" in the subregion of South and South-West Asia over the long term, according to a report by the UN, which says a positive but lower economic growth post COVID-19 pandemic and the country's large market will continue to attract investments. The report titled 'Foreign Direct Investment Trends And Outlook In Asia And The Pacific 2020/2021', and compiled by United Nations Economic and Social Commission for Asia and the Pacific (UNESCAP), stated that inward FDI flows to South and South-West Asia slightly decreased by 2 per cent in 2019, from $67 billion in 2018 to $66 billion in 2019. The growth, however, was mainly driven by India, which accounted for 77 per cent of the total inflows to the subregion and received $51 billion in 2019, up 20 per cent from the previous year.

Starting a New Job? 10 Tips for SUCCESS

Starting a New Job? 10 Tips for SUCCESS

Rediff.com11 Jun 2021

It is important for working professionals to not get attached to a designation or title or brand or a company name, asserts Aditya Malik, MD & CEO, Talentedge.

10 Tips to Stay Relevant in a VUCA World

10 Tips to Stay Relevant in a VUCA World

Rediff.com7 Jun 2021

Be brave to fail, learn, and lead, advises Abhilash R, founder and CEO, Bloombloom Dreambiz (P) Ltd and B-HUB Lifespaces.

7 SMART tips to work from home the right away

7 SMART tips to work from home the right away

Rediff.com7 Apr 2020

Use your time to read relevant newspapers, watch business channels, listen to podcasts or watch TEDx talks on your favourite topics, suggests Shital Kakkar Mehta.

Ten key trends that will redefine consumer behaviour

Ten key trends that will redefine consumer behaviour

Rediff.com27 Dec 2011

Every year, marketing and communication giant JWT surveys the markets around the world to spot the following year's trends. Here's a snapshot of the trends it has spotted for 2012.

These 24 companies are India's best employers

These 24 companies are India's best employers

Rediff.com5 Apr 2016

This recognition is a testimony of India's strong belief in promoting entrepreneurship

Tata Group submit bid for IPL title sponsorship rights

Tata Group submit bid for IPL title sponsorship rights

Rediff.com14 Aug 2020

Multinational conglomerate Tata Group has submitted its 'Expression of Interest' to become IPL title sponsor this year, joining education technology company Unacademy and fantasy sports platform Dream11 in a bid to replace Chinese mobile phone company Vivo for one season.

How TCS became a global company

How TCS became a global company

Rediff.com3 May 2011

Indian information technology software and services industry is truly the lighthouse of modern India.

Bharti Airtel rejigs corporate structure to sharpen focus on digital

Bharti Airtel rejigs corporate structure to sharpen focus on digital

Rediff.com14 Apr 2021

Bharti Airtel on Wednesday announced a new corporate structure to sharpen the company's focus on rapidly unfolding digital opportunities while enabling it to unlock value. The move comes at a time when digital is turning out to be a compelling proposition for players in the Indian market, where the use of smartphones and better broadband connectivity has spurred the adoption of a new range of services. Players are positioning themselves beyond the core telephony offerings, as they enhance digital engagement, build future streams of revenue and create brand differentiation, besides redefining themselves as a larger platform of digital services, say market watchers.

Modi slays it at QUAD with few words

Modi slays it at QUAD with few words

Rediff.com17 Mar 2021

Interestingly, in his entire remarks, Modi never once mentioned regional security, Ambassador M K Bhadrakumar points out.

Tata group doubles patents to 7,000 in 2 years

Tata group doubles patents to 7,000 in 2 years

Rediff.com4 May 2016

These patents are primarily in the area of computation and data processing.

After eating into Apple's share in China, Vivo sets eyes on India

After eating into Apple's share in China, Vivo sets eyes on India

Rediff.com3 Dec 2014

Vivo, a brand of BBK Communication Technology that makes smart devices such as 4G Xshot handset, is now set to enter the fastest-growing smartphone market in India with the first launch planned later this month.

Will Maggi succeed in recreating the old magic?

Will Maggi succeed in recreating the old magic?

Rediff.com16 Nov 2015

A comeback without a digital plan may turn out to be futile.

LG has big plans for India

LG has big plans for India

Rediff.com16 Feb 2010

LG wants to be known as the brand that enables enrichment of life. Here's the plan.

E-commerce firms ride Make in India to reach rural markets

E-commerce firms ride Make in India to reach rural markets

Rediff.com18 Apr 2016

Paytm plans to induct 5,000 manufacturers and sellers; has started programmes to identify and train new sellers.

Megasoft to shift business base to US

Megasoft to shift business base to US

Rediff.com14 Nov 2007

Hyderabad-based Megasoft, a product-based technology company, announced on Tuesday that its business headquarters will be moved to the US while the global delivery, research and development, and back office support system will be run out of India.

9 Tips to Build a Business in the Lockdown

9 Tips to Build a Business in the Lockdown

Rediff.com10 Jun 2021

Avoid high risk transactions even if they seem more profitable.

ITC goes in for more tests of its products

ITC goes in for more tests of its products

Rediff.com8 Jun 2015

ITC on Monday said it is conducting more tests on its products at accredited labs across India.

Havmor Ice Cream sold for Rs 1,020 crore to South Korean Lotte Confectionery

Havmor Ice Cream sold for Rs 1,020 crore to South Korean Lotte Confectionery

Rediff.com24 Nov 2017

Havmor makes 150 products from its two plants and has around 30,000 dealers

Surf's journey: From unsmiling Lalita ji to celebrating stains

Surf's journey: From unsmiling Lalita ji to celebrating stains

Rediff.com28 Aug 2014

In the 1970s, when the detergent world stood on the cusp of a change, Indian consumers first learnt the difference between Sasti cheez aur acchi cheez (a cheap product and a good product) from the sparkling white saree-clad, Lalita ji.

The most wow gadgets of 2017

The most wow gadgets of 2017

Rediff.com26 Dec 2017

This is what tech head heaven looks like.

Robots to the rescue in times of coronavirus

Robots to the rescue in times of coronavirus

Rediff.com19 Jul 2020

From scanning hospital entrants to disinfecting hospital areas and floors, robots are being roped in for tasks considered high-risk, says Peerzada Abrar.